About

Navigating the Creative Process

The Steve Nubie Company is expert at developing brand position for new startups and companies confronted by transition or growth. We use a proprietary 4-step process that is efficient and precise. Unlike many brand consultancies who require months if not years to develop a brand platform, we strive to make immediate progress within a 4 to 6 week time frame.

Brand development is a proven success factor for companies large and small. It’s not just about marketing, but how every department and decision made by an organization affects the experience and perception of its customers and clients. A clearly defined brand position allows a company to align its efforts behind the brand to ensure consistent delivery and a fulfilled brand promise.

The ultimate strength of any product or service is the perception and value of its reputation. That reputation is personified as a brand. How it is managed on a daily basis across the world is its most critical and final measure of success.

Free Brand Assessment

It’s quite possible you’re doing everything right from a brand standpoint. A quick look at your website and the fundamental communication you are providing to your customers will tell.

If you’d like us to review your brand communication currently posted and give you a brief brand assessment, please let us know.

Our objective is to identify the good ideas and good brand behaviors you are currently exhibiting, and of course make suggestions for current needs and future growth.

No obligation and we promise we won’t spam you after the fact.

Click here and request a free brand assessment.
Provide us with your URL and the email address where you would like us to send the analysis.

Navigating the Creative Process
6 Steps to Creative Success
By Steve Nubie

True stories from the creative front based on one man’s 35 years in the Advertising business on both the agency and client side of the business.

How the creative process works, and why it often stumbles is explored over the 6 steps from branding to production that are too often missed, misunderstood or ignored.

Available at Amazon.com and at Smashwords.com.