We have international experience across Asia, Europe and North America with product and company naming. It‘s never an easy process, but if you stay true to the brand platform we develop together you can not only find the correct name, but know when it‘s right.
Key Steps to product naming:
- Visualize your customers
- Determine what makes your company or product competitive or unique
- Understand your business category
- Are you as an individual vital to the day-to-day activities, creation or functions of the business or product?
- Can you trademark the name so you it is uniquely yours?