Many people assume that a resume, cover letter a new suit and some interviewing skills will carry the day for them. That‘s all good, but often they miss the opportunity to clearly identify their core strength and personal vision and mission as a professional. They do if for others, but sometimes neglect to apply it to themselves. This presentation was designed originally for creative people struggling to define themselves clearly as professionals, but is easily customized to all fields and disciplines. The objective is to give an individual the tools and framework to clearly define their value to an organization.