Find your niche. That‘s the telegram. Find it and own it. If you try to be all things to all people in an effort to get the most money on the table you will spread yourself thin and represent nothing in the process of trying to be everything.
You have an advantage. Can you define it?
We do an extensive analysis of your competition with an eye towards determining two critical factors: best practices and threat levels. This exercise allows us to benchmark the competitive advantage that your brand position defines, and to assess its strength.
It also allows you to take advantage of category learning based on proven practices that define a certain set of expectations across your customers or clients.
Every category has a language and a certain set of deliverables that serve as the “green‘s fee” for that category. It‘s important that you stay true to some of those category elements while defining a competitive advantage that elevates your brand within your niche of opportunity.