What is your brand personality, and most importantly—how do you define your relationship with your customers or clients?
A clearly defined brand identity is one of the key components of brand-position.
Do you really know who you are and how you should behave as a brand? And are you respecting the key brand elements and trade-dress that build equity. The fictional example below hints at the danger of poor or inconsistent brand stewardship.
Brand personality is a foundation component of brand identity. If defined properly it can lead to a tone-of-voice, and a clearly defined look and style.
Just as important is the relationship that a brand has with its customers or clients, and how that relationship is described and maintained.
Our process results in a published set of brand guidelines that describe and outline all of the key components of a brand that can be shared with both employees and external partners and suppliers.
This includes: