What is your product or service and do you really know? It could be both. Brand success is defined by a positive brand experience and good brand stewards know that an on-going relationship with customers and clients defines long-term success.
Is your brand defined by a product or service and are you sure it‘s not both? We take a 360 view of your company and define it across dimensions and use-occasions verifying ways that your product and/or service is perceived.
We also identify and assess those elements that surround your product‘s perception
and create new opportunity for sales and lead generation.
This includes both business-to-consumer interactions and the business-to-business transactions that must often take place for a company to compete successfully.
We often like to think of our products as special and unique based solely on their functional benefits. In fact, most products and the brands behind them have a complex relationship with customers and suppliers that at least needs to be understood and defined on an emotional and self-expressive level to succeed.