Brand personality is a foundation component of brand identity. If defined properly it can lead to a tone-of-voice, and a clearly defined look and style.
Just as important is the relationship that a brand has with its customers or clients, and how that relationship is described and maintained.
Our process results in a published set of brand guidelines that describe and outline all of the key components of a brand that can be shared with both employees and external partners and suppliers.
- Brand Position
- Brand Essence
- Brand Manifesto
- Brand Pyramid
- Brand naming and Trade-Dress for logo development