Brand Personality

Brand personality is a foundation component of brand identity. If defined properly it can lead to a tone-of-voice, and a clearly defined look and style.

Just as important is the relationship that a brand has with its customers or clients, and how that relationship is described and maintained.

Our process results in a published set of brand guidelines that describe and outline all of the key components of a brand that can be shared with both employees and external partners and suppliers.

This includes:

  • Brand Position
  • Brand Essence
  • Brand Manifesto
  • Brand Pyramid
  • Brand naming and Trade-Dress for logo development